Do: users enjoy content that is well written and easy to follow.
Don't: write sloppy text with spelling and grammatical errors
2. Stay organised and keep to the topic
Do: organise your content so that readers have a good sense of where one topic ends and another begins. Breaking content into logical chunks or sections helps users find the content they need - faster.
Don't: dump large amounts of text on varying topics onto a page without a paragraph, sub heading or layout separation.
3. Create fresh and unique content
Do: new content will not only keep your existing visitor base coming back, but they will bring new visitors with them.
Don't: rehash or copy existing content - its boring and brings little value to users. Also, do not duplicate or near duplicate versions of your content across your site. It confuses the search engines and the visitor to your site.
4. Create Content for Users - Not Search Engines
Do: design your site for your visitor and ensure their needs are met. If the information you provide is logical and easy to access then this will work best when the search engines come looking at your site.
Don't: insert unnecessary keywords aimed at search engines that are nonsensical to users. And do not deceptively hide text from users but then make it visible for search engines.