SEO Glossary

SEO Institute seeks to educate its clients as to search engine optimisation techniques so that the changes integrated into their business are sustained and considered by the business when planning for existing and future marketing strategy. Following are a few SEO terms that CEOs and Senior Management in Melbourne and Sydney should consider when analysing their business and high SEO rankings:

CRAWL

Exploration of websites by search engine softwre (bots) in order to index their content.

PARAMETER

Data provided in the URL to specify a sites behaviour.

ID (Session ID)

Data provided for the identification and/or behaviour management of a user who is currently accessing a system or network communications.

301 DIRECTS

An HTTP status code that forces a site visitor to automatically jump to a specified URL

SUBDOMAIN

A type of domain used to identify a category that is smaller than a regular domain.

ROOT DIRECTORY

Directory at the top of the tree structure of a site. It is sometimes called a "root".

XML SITEMAP

An XML Sitemap is a list of the pages on a particular website. By creating and sending this list, you are able to communicate with the search engines all of the pages on a website, including URLs that may have been undetected by the search engines regular crawling process.

CSS

Abbreviation for Cascading Style Sheets; a language for defining the design and layout of a web page.

TEXT STYLE

Formattin, such as the font, size and color of the text.

SOCIAL MEDIA SERVICE

A coomunity type web service that promotes and supports forgine connections among fellow users. Like Facebook and Instagram.

GOOGLE AdWords

An advertising service which places relevant advertisements on search results pages and other content. When a user searches for keywords using Google, Adwords advertisments related to those keywords are displayed on the right, top and/or bottom of the search results pages alongside the organic search results.


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SEO Institute of Australia

Level 8, 350 Collins Street

Melbourne VIC 3000

 

Level 9, 55 Hunter Street

Sydney NSW 2000

 

Email: info@seoinstitute.com.au

Web: www.seoinstitute.com.au

 

Call 1300 61 61 91

 

Search Engine Optimisation Australia Pty Ltd

ACN: 609 302 043 trading as SEO Institute of Australia

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