Online marketing is often referred to as digital marketing, internet or web marketing.  Online marketing activities include, but are not limited to:


  • Search Engine Optimisation (SEO)

  • Search Engine Marketing (SEM)

  • Social Media Marketing

  • Direct marketing

  • Display advertising

  • Email direct marketing

  • Social Media Optimisation (SMO).


The fundamental concept with online marketing is the focus on the customer and building comprehensive solutions to meet their search needs.


SEO Institute Melbourne and Sydney incorporate each of these activities into the development of a robust and nimble online marketing - business growth strategy to enable you to compete within an aggressive and competitive environment so you can break into, grow and then maintain SEO and SMO rankings for each of your products and services.


SEO Institute online marketing Studio technicians work on each of these activities and implement, tinker,  arrange and then re-arrange a myriad of SEO, SMO and SEM below listed techniques to broadcast your organisations products and services:


Search Engine Optimisation (SEO)
  • Create great and unique content on your wesbite pages that focus upon what your customer needs to know and wants to find;

  • SEO friendly URL's;

  • Integrate key words as identified from a key word planner, like Google Planner;

  • Anchor text, Meta Tags, Meta Description;

  • Blogs for business;

  • Question and answer;

  • Live chat;

  • Cross linking;

  • URL normalisation;

  • Copywriting;

  • 301 redirects;

  • Multiple URL's;

  • Multiple ISP's;

Social Media Optimisation (SMO)



Broadcast Marketing

Building a successful marketing strategy should also incorporate technologies that are not solely online strategies. The addition of database marketing to support an online marketing strategy can time efficiently and cost effectively grow business leads and support exisitng clients, via:



SEO Institute advisors will assess your organsiations existing databases and suggest how the creation or variance to existing practices can help generate new and repeat business for your organisation.