Branding is an essential part of any business. An effective brand strategy will give you an edge over your competition. It tells your customer what it is they can expect from you and differentiates you from your competitors. Your brand reflects who you are and who you want to be.


At the heart of your brand is your logo which is plastered across your website, packagaing, promotional materials, business cards and letterhead.


When developing or re-engineering your brand you need to give consideration to the linkages between your brand and those people searching for your product or service through traditional marketing channels vs online advertising.


A brand that has a history of performing well  via print media or through reputation in industry may not perform well via those new customers you are trying to attract via online search engines or via social media.


From the outset an SEO Institute brand manager will work with you to assess your current or emerging brand to analyse its potential success in attracting customers to your business through Search Engine Optimisation (SEO), Pay Per Click (Paid Advertising) and Social Media.


There is little point in investing money in a brand that has online weaknesses. If a user does not trust your brand then they will likely not click through to your paid or organic listing and moreover, once they land on your website there is potentially less likelihood this click through to your website will convert into a business lead or sale.